[ PHOTOGRAPHY: AdWeek ]
As strange as it seems, computer generated influencers are on the rise. They wear Supreme and collaborate with many different brands whilst also contributing to activism. Consumers seem to be responding to these digital influencers in the same way they do to the real thing. The concept will allow brands to perhaps create their own digital influencers that represent their brand and as you can modify them to look how you want, they could be used positively to promote diversity. I think it'll be interesting to see how the idea develops, it's definitely something to watch.
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"Fashion Unraveled takes a different approach by examining the concepts of imperfection, incompletion, and memory in fashion. More than sixty objects, dating from the 18th century to the present, are organized into five themes. “Behind the Seams” provides anecdotes on a garment’s creation or the way it was worn. “Mended and Altered” focuses on the varied and sometimes imperceptible ways a garment was modified over its history, while “Repurposed” features clothing that has been entirely remade. “Unfinished” addresses garments that are incomplete, either by chance or by choice. Finally, “Distressed and Deconstructed” discusses the ways in which designers have consciously embraced an aesthetic of imperfection in their work. All of the featured objects question our preconceived notions of beauty and value in fashion, and shed light on the importance of the stories that can be told by the garments themselves." - Introduction to the exhibition.
A new exhibition at the Museum at FIT has been unveiled and it's innovative way at looking at fashion, textiles and the exhibiting of garments is refreshing. It looks at garments that are incomplete or have been taken apart, altered or mended and sorts them into categories which explains why this has occurred. The exhibit pays homage to the skills of makers whose visions are portrayed by the garment, whatever its final outcome, and to museum curators whose skills in the preservation of aging textiles helps to lengthen the lifespan of the designer's vision. My favourite part of the exhibition is the stories that are told by each piece and I believe these to be the most interesting and important thing about the garments. You can view the online exhibition here.
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[ PHOTOGRAPHY: ASOS ]
ASOS have collaborated with PUMA on a unisex and sustainable athleisure collection. Each piece is unisex and most are available in an alternative range of plus sizes. The t-shirts and sweaters are made from sustainably sourced organic cotton and ASOS have said that each piece leaves a small carbon footprint. I think its great for the ethical and sustainable fashion industry for two very well known brands to collaborate. Especially because of the popularity of sportswear and athleisure currently among consumers. The opportunity to still own branded clothing and yet know that what you are wearing is sustainable, is brilliant for consumers, in particular for those new to ethical fashion. Additionally, the inclusivity of the collection to people of any gender and size is great to see, as well as models of different ethnicities being used to promote the range. Furthermore, the use of graphics emphasising the need to be conscious of the environment on the garments themselves will spread the values of the brands and those of the consumer. The collection is an example of how simple changes can have a huge impact.
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