[ PHOTOGRAPHY: Another Magazine ]
John Galliano asked artist Tony Matelli to design the set
for Maison Margiella's first Artisinal Men's show. What he produced is fresh
and innovative. The set is the epitome of well excecuted juxtaposition with
classic statues sitting in front of red pvc which formed an industrial
backdrop. Bronze casts of fruit were then hand-painted to look like the real
thing and placed upon the busts and figures. The overall set achieved set
curated a mood perfect for that of an Artisinal Men's show without the need of making
a scene. Unlike other fashion houses such as Chanel and Dior, Galliano and
Matelli have created a subjective backdrop which encouraged their consumers to
challenge and interpret ideas. It adds another level on the runway and I think
it is a direction in which other CEO's should follow.
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Emily
