Emily Rhodes

A Fashion Blog

Sunday, 15 July 2018

TONY MATELLI'S TAKE ON RUNWAY SETS







[ PHOTOGRAPHY: Another Magazine ]


John Galliano asked artist Tony Matelli to design the set for Maison Margiella's first Artisinal Men's show. What he produced is fresh and innovative. The set is the epitome of well excecuted juxtaposition with classic statues sitting in front of red pvc which formed an industrial backdrop. Bronze casts of fruit were then hand-painted to look like the real thing and placed upon the busts and figures. The overall set achieved set curated a mood perfect for that of an Artisinal Men's show without the need of making a scene. Unlike other fashion houses such as Chanel and Dior, Galliano and Matelli have created a subjective backdrop which encouraged their consumers to challenge and interpret ideas. It adds another level on the runway and I think it is a direction in which other CEO's should follow.

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