Saturday, 7 October 2017

PINK: PRETTY PREDICTABLE




[ PHOTOGRAPHY: IMAGES SOURCED FROM GOOGLE + PINTEREST ]

As I've been exploring deeper into pink I have discovered that it's pretty predictable. A lot editorials, campaigns and brands use it in its most simple format. This basic use of colour results in a girly, Barbie Doll aesthetic suggesting materialism and compliance to gender stereotypes.

It seems like the easiest way to create these unimaginative connotations is through shade and texture combinations. The baby pink and velvet aesthetic in image five is predictable. The shades connote girlishness and materialism and therefore together hold no deeper meanings. The highly bejeweled image to its right also achieves this unexciting outcome as heart shaped hot pink sequins and tacky embellishments create an excessive look.

As well as texture, decorative features of the garments in the images such as the ribbons on the Puma trainers and the ruffles in both the third and forth picture further connote youthfulness and girlishness and therefore aren't as innovative or exciting as those uses of pink I explored in my last post.  

I will further explore the colour pink in my next post where I will create mood boards on both innovative uses of the colour and predictable uses.

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Emily x
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