Wednesday, 24 January 2018

Gucci Pre Fall Lookbook 2018

I can't describe my love for the Gucci Pre Fall Lookbook enough. The shoot is photographed by Peter Schlesinger and set in numerous locations. I love how each shot tells a different story using the styling, props and setting. For example the last photo has a stylish, vintage aesthetic with the floral maxi dress, retro telephone and velvet sofa. In contrast, the fourth photo connotes more of a hippy, flower child feeling with the garden setting, hairband and glasses. Each scene has been carefully considered, they all work together yet have their own narrative and I love this attention to detail. The images could be said to represent different consumers of Gucci. One look will appeal more to a person than it would do for another and this is a way of reaching out to their whole consumer base within one season's lookbook. This is represented in the fifth photo. The styling consists of a mainly black ensemble with a focus on structure and volume rather than pattern and colour. It's a different take on maximalism and opens the brand up to alternative tastes and styles.



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