Thursday, 8 February 2018

HEGARTY ON CREATIVITY

 



[ PHOTOGRAPHY: Myself ]


Besides my love for the aesthetic, the doodles and the humour, this little book has taught me a lot about creativity. It has opened my eyes to looking at creativity from a different perspective and has taught me how to rip apart my thoughts and glue them back together in a way that utilises my creative talent as a storyteller. Below are some segments from the book and the observations I made from them, but you HAVE to read the book yourself, it's eye opening.

ORIGINALITY IS DEPENDENT UPON THE OBSCURITY OF YOUR SOURCES

There is no such thing as originality. Your idea only exists in relation to other ideas. However, if you explore an array of sources for inspiration, then your idea can be fresher than others. This makes for a good one.

WORDS ARE A BARRIER TO COMMUNICATION

We are living in an ever-increasing visual society with so much information thrown at us. It is easier for us to absorb all this visually and so as storytellers we must utilise this. Furthermore, the words we do use must communicate effectively with fewer of them.

WHEN THE WORLD ZIGS, ZAG

Always look in the opposite direction to find a more innovative idea, never go with the most obvious option. Sometimes looking for something that might not link to your original idea can lead to new concepts and an innovative outcome.

SWAP SEATS

If we go about our lives in the same daily routine then we will look at everything in the same way, from the same angle. We need to have regular change to stimulate new ideas and therefore should keep changing from our routines, whether that be changing your workplace or moving cities.

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Emily
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