Saturday, 12 May 2018

NEW WAYS TO WEAR CHANEL NO.5 L'EAU



[ PHOTOGRAPHY: Chanel ]

Chanel have just given you two new ways you can wear No.5 L'eau. They have released a body mist and "On Hand" roll-on cream. The packaging is clean minimal, quite far from luxury. I believe they are trying to target a consumer who needs something more practical to fit into their busy lives, like the working woman. 

The body mist is advertised as travel friendly and will be a permanent edition to the fragrance family. However, the body cream is limited edition and I believe will be bought as a bit of a gimmick. I think the push to create something a little different using the same fragrance was a good concept but the outcomes are not very innovative and feel like something you would get free in a One Direction perfume set from Superdrug. So maybe not the best move from the luxury brand.

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Emily
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