Monday, 28 May 2018

PUMA X ASOS SUSTAINABLE COLLECTION



[ PHOTOGRAPHY: ASOS ]

ASOS have collaborated with PUMA on a unisex and sustainable athleisure collection. Each piece is unisex and most are available in an alternative range of plus sizes. The t-shirts and sweaters are made from sustainably sourced organic cotton and ASOS have said that each piece leaves a small carbon footprint. I think its great for the ethical and sustainable fashion industry for two very well known brands to collaborate. Especially because of the popularity of sportswear and athleisure currently among consumers. The opportunity to still own branded clothing and yet know that what you are wearing is sustainable, is brilliant for consumers, in particular for those new to ethical fashion. Additionally, the inclusivity of the collection to people of any gender and size is great to see, as well as models of different ethnicities being used to promote the range. Furthermore, the use of graphics emphasising the need to be conscious of the environment on the garments themselves will spread the values of the brands and those of the consumer. The collection is an example of how simple changes can have a huge impact.

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Emily
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